Mohey unveils new collection in #DulhanWaliFeeling campaign featuring Kiara Advani

Mohey has unveiled their latest campaign with brand ambassador Kiara Advani continuing their ongoing #DulhanWaliFeeling campaign.

The film opens with Advani looking gorgeous in a pink embroidered lehenga. The outfit represents a modern bride making her feel beautiful and confident. The pink embroidered lehenga showcases attention to detail in every aspect, from the touch of the dupatta to the designs of the lehenga to the allure of the pallo. The narrator compares the beauty of a contemporary modern Indian lehenga to the beauty and illuminating radiance of the sun and the moon, displaying how the attire makes the bride feel like the day is hers.

Advani said, “I am thrilled to unveil yet another exciting campaign with Mohey, the latest collection by the brand is truly a paradise for all brides to be. While donning the exquisite creations of Mohey, I feel a timeless connection to the artistry of love and celebration. Each silhouette  tells a unique story, and I am honored to be part of the enchanting journey that every bride embarks on.”

Vedant Modi, Chief Revenue Officer, Vedant Fashions, said, “Our association with Kiara Advani continues as we bring our latest wedding campaign to you. Kiara unveils the ultimate #DulhanWaliFeeling lehenga to our audience that embodies the spirit of a bride and exudes the charm a bridal lehenga holds in every woman’s life. We are proud to be associated with her and hope to take the legacy of the brand a notch higher with our new campaign. The film celebrates  love, tradition, and individuality, seamlessly intertwining confidence, independence, and joy—a radiant tribute to the values that Mohey cherishes.”

The campaign has been conceptualised and executed by Shreyansh Innovations.

Shreyansh Baid, Founder and Director, Shreyansh Innovations, said, “In keeping with the spirit of Mohey, we have yet again celebrated the modern bride via our latest campaign film. The film delivers the sentimental value a bridal lehenga holds. Kiara looks stunning in this intricately designed lehenga by Mohey.Through the film, we have encapsulated the charm a bridal lehenga holds i.e a symbol of cultural richness, tradition, and celebration.”

Mohey campaign

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