Kalyan Jewellers has kickstarted its Diwali festivities with the launch of its star-studded campaign ad featuring the brand's ambassadors. The campaign features Global brand ambassador Katrina Kaif, National brand ambassador Amitabh Bachchan alongside Jaya Bachchan, Akkineni Nagarjuna, Prabhu Ganesan, Kalyani Priyadarshan, Rashmika Mandanna and Shiva Rajkumar.
Taking forward the legacy of the brand’s #TraditionOfTogetherness campaign, the ad film emphasises upon the significance of celebrating bonds, while also paying a heart-warming tribute to India’s diverse culture and traditions that bring families together during this auspicious time of the year.
While, Kaif, Nagarjuna and Rajkumar share screen space for the first time as siblings in the campaign ad. The 1-minute ad film also brings forth the timeless romance of the couple, Amitabh and Jaya Bachchan complemented by Priyadarshan in the role of their granddaughter. Simultaneously, it features Mandanna with Ganesan depicting the father-daughter relationship.
Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers, said, “We are delighted to present this meaningful campaign, celebrating the importance of familial bonds and the rich cultural traditions that unite us during Diwali. This festival holds great cultural significance and represents a time of immense joy for all. Through this initiative, our aim is to convey the essence that Diwali is a time to cherish the bonds that define our identity. It is an honour for us at Kalyan Jewellers to launch a campaign that encapsulates the true spirit of these celebrations, beautifully portrayed by our iconic brand ambassadors and legendary superstars.”
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