Gowardhan Ghee has announced a new initiative in celebration of Vasubaras, preceding Diwali.
In partnership with Sony Entertainment Television’s reality quiz show, Kaun Banega Crorepati, Gowardhan Ghee has pledged to contribute 100 litres of their finest desi cow ghee for every correct answer in the Khushiyonwali Diwali episode, while the channel has pledged 100 kgs of rice and 100 kgs of wheat for every right answer in the account of Roti Bank Foundation.
Ravi Shankar Upadhyay, Founder, Roti Bank Foundation, said, "We are truly appreciative of Sony Entertainment Television and Gowardhan Ghee's commitment to making a difference in the lives of those who require it the most. The “1800” kgs of rice, wheat and ghee each will help us provide wholesome meals to countless individuals, creating a brighter Diwali for all."
Akshali Shah, Executive Director, Gowardhan Ghee, said, "Vasubaras is a day that holds great significance for families across India. We are happy to contribute to the joy of this day by making a meaningful donation on Kaun Banega Crorepati. We hope that this gesture inspires others to give back to their communities as well."
Neeraj Vyas, Business Head - Sony Entertainment Television, Sony SAB, PAL and Sony MAX Movie Cluster, said, “We believe in fostering connections, and KBC is a format that unites us all, providing wholesome entertainment for families across the nation. Sony Entertainment Television and Gowardhan Ghee will together prove the power of collective efforts and contribute significantly to the noble cause of the Roti Bank Foundation, echoing the true essence of 'Khushiyonwali Diwali' in this episode, making the festivities brighter and more meaningful for everyone involved. This initiative further exemplifies our commitment to not only entertain but also create a positive impact on society. "