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Dentsu’s Merkle B2B and Posterscope India launch 3D anamorphic campaign for Lenovo

Titled, ‘Lenovo-F1’, the campaign aimed to elevate the brand's perception as a solutions and services provider by targeting IT decision-makers and tech optimists who are Formula 1 fans

Merkle B2B, dentsu’s B2B marketing agency, in partnership with Posterscope India, has launched a 3D anamorphic campaign for Lenovo.

Titled, ‘Lenovo-F1’, the campaign aimed to elevate the brand's perception as a solutions and services provider by targeting IT decision-makers and tech optimists who are Formula 1 fans.

Posterscope India, dentsu India's Out-of-Home (OOH) specialist agency, has used exclusive and personalised digital screens at prominent advertising locations such as Mumbai, Delhi, and Bangalore airports. These cities are major tech and business hubs, making them ideal for reaching the target audience and the campaign's perfect choice.

With the help of 3D anamorphic billboards, the ‘Lenovo F1’ campaign produced displays that captured viewers' attention and made a strong impact. These visuals showcased the brand's commitment to technology and also served to underline its position as an innovation leader. The campaign, which ran from September 15 to October 10, 2023, gave the brand the chance to make a lasting impression and reaffirm its message of technological innovation.

Merkle B2B is the agency on record for Lenovo, overseeing strategy, planning, and buying with a focus on data convergence, performance evaluation, and paid media.

Imtiyaz Vilatra, Managing Director, Posterscope India, said, "We are thrilled to introduce the Lenovo F1 campaign, highlighting the brand's unwavering dedication to innovation while establishing a fresh standard for imaginative and strategic outdoor advertising. Through this campaign, our goal is to inspire individuals to effortlessly forge, unite, and cooperate in an increasingly digitalised world."

Anubhav Tyagi, Client Partner, Merkle B2B India, said, “This activation perfectly aligns with our network's core values of forward-thinking and innovation. What makes this even more special is the innovative technology that has been used to highlight the collaboration of two brands — Lenovo and F1, both of which are at the forefront of technology and innovation!”

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