Central Park has appointed Karan Arora as the Head of Marketing and Public Relations (PR).
At the helm of affairs, Arora will oversee all aspects of marketing and public relations, driving brand growth and enhancing the company's reputation.
Arora has joined the position of Assistant Vice-President (AVP) Marketing at Central Park, where he will be heading the marketing and PR functions.
Prior to joining Central Park, he spearheaded brand communication and digital marketing for premium bathroom fittings brands GROHE and American Standard at LIXIL.
In this role, he crafted and executed marketing strategies that increased brand awareness and customer engagement.
Before that, Arora played a pivotal role as the AGM of marketing for Audi in India, contributing to the brand's growth and market presence. His dedication and strategic insights also shone during his tenure as a Regional Manager with Audi India and JLR India, where he played a key role in expanding the presence of these automotive brands.
Arora said, “Central Park is a leading luxury real estate developer, and it is an absolute honour to join the organisation. I look forward to leveraging my expertise to drive innovative marketing initiatives, elevate the brand, and contribute to the company's continued success. I would work towards the growth and development of the organisation."