Campus Activewear has unveiled its latest campaign featuring King and Sonam Bajwa.
The brand has released two star-studded films showcasing Nitrofly, Nitroboost and Air Capsule footwear collections.
The campaign’s signature tagline, #MoveWithSwag, reflects Campus’s commitment to offering versatile footwear that caters to diverse needs, thereby empowering individuals to elevate their fashion game at every occasion.
Prerna Aggarwal, Chief Marketing Officer, Campus Activewear, said, “Bringing together the dynamic duo of Sonam Bajwa and King for this brand film was an ideal choice for us. They embody the essence of individuality, self-expression, and a fashion-forward attitude that aligns perfectly with the spirit of our ‘Move with Swag’ campaign. Our campaign perfectly reflects our commitment to bringing technology and fashion together in our footwear for all at an exciting price. With a rising importance on individuality and self-expression, we want our customers to feel empowered and confident in their footwear choices.”
Amit Akali, Co-founder and Chief Creative Officer, Content Platform, Wondrlab India, said, “Campus Activewear as a brand has fashion and lifestyle at its heart. With the ‘Move with Swag’ campaign, our aim is to put the brand on a pedestal as a fashion-first footwear brand, featuring two popular youth icons – King and Sonam Bajwa as swag ambassadors.”
Akali further said, “The look and feel of this campaign has been created with every artistic detail of the four stylised worlds, paired with chic styling of the two protagonists with Campus shoes. Our overall effort is inspiring confidence, promoting movement, and fostering self-expression among the youth, which is in line with the Campus’s evolved brand identity.”
Campus film 1:
Campus film 2: