BGMI unveils 'Wear Your Cred' campaign to promote in-game experience

22feet Tribal Worldwide has unveiled their new campaign for Battlegrounds Mobile India (BGMI), Krafton, titled ‘Wear Your Cred’.

The campaign film is the first time Krafton India dives into the novelty that comes with BGMI’s Royale Pass, inviting players to break away from the default gaming experience and embrace a world where unique in-game elements like emotes, parachutes and outfits clearly separates them from everyone else.

The film conveys how the Royale Pass lets players gain recognition and respect for their unique achievements by donning the various skins.  Each player’s presence alone will command respect, perhaps even instilling a sense of awe, when they wear their cred.

Srinjoy Das, Associate Director of Marketing, Krafton India, said, “At this point, the Royale Pass in BGMI has become a massive sub-brand if you look at the sheer volume of YouTube and Instagram content around it. So with the third iteration, the RPA3, we felt it was imperative to showcase the class and awe it generates when you don a RPA final out-fit in game. You see someone in the lobby wearing the final RPA3 outfit and you can instantly recognize that they have crossed all 100 levels. It’s a mark of respect, of awe, and above all, a recognition that it’s no longer cool to be default. We hope our fans love this amazing film as much as we loved making it”

Rahul Mathew, Chief Creative Officer, DDB Mudra Group, said, “BGMI isn’t just a game, it’s a community.  And to announce this edition of the Royale Pass, we wanted to add some serious flex to it. In machine-gun mouth, we played with an audio disruption, this time we have a visual disruption.” 

BGMI campaign:

Credits:

Brand:  Krafton India, Battlegrounds Mobile India

Agency: 22feet Tribal Worldwide

Creative: Rahul Mathew, Vishnu Srivatsav, Mahima Mathur, Diya Sarker, Darshan Dhonde, Manvir Mahidwan, Gurpartap Brar, Chris Luiz, Yash Rajwani, Rhea Kumar, Shyan Gershon, Sanskar Hassanandani

Business: Vanaja Pillai, Shikha Davessar, Kavya Mendiratta

Production House: Early Man Films

Director: Abhinav Pratiman

Producer: Amarjeet Phukan

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