Mercedes-Benz India has appointed Amrit Baid as Head of Marketing and Customer Journey with effect from February 1, 2024.
Baid is currently associated with the Region Overseas Marketing team of Mercedes-Benz Malaysia, in Kuala Lumpur.
Baid succeeds Pradeep Srinivas who moved to Mercedes-Benz AG Headquarters, taking up a global role as Manager of Digital Marketing Solutions and Data Analytics at the Mercedes-Benz Digital unit.
Baid began his career with Mercedes-Benz India in 2013 under the aegis of the CAReer program and Srinivas began his Mercedes-Benz career in 2011, responsible for the Marketing function.
Lance Bennett, Vice-Presidenr, Sales and Marketing, Mercedes-Benz India, said, “Mercedes-Benz India offers tremendous growth opportunities to young talents aspiring for leadership roles across global markets, and the current organizational change firmly underlines this. Pradeep Srinivas, at the forefront of driving the brand’s marketing and digital efforts in India, takes up a global role in Digital Solutions, Data, and Analytics at the HQ. We thank Pradeep for his valuable contribution to Mercedes-Benz India’s brand management and for his unmatched passion for the Star, as a seasoned marketeer. We wish him the best of luck for his new global role.”
Bennett further said, “We are equally excited to welcome Amrit Baid to head the Marketing and Customer Experience function. Amrit is a homegrown talent with a proven record of strategizing and delivering key marketing campaigns in India. He now joins us from Region Overseas Malaysia, where he successfully steered various projects to integrate and optimise digital customer experience. He also supported marketing initiatives for the brand’s ‘direct to sales model’ transition.”