4AM Worldwide wins Govt of Andhra Pradesh's Department of Fisheries account

4AM Worldwide has been awarded the Government of Andhra Pradesh’s Department of Fisheries account.

The agency will be responsible for enhancing domestic consumption of aqua products through value chain development and enhanced visibility of the ‘Fish Andhra’ brand and brand promotion in Andhra Pradesh.

4AM Worldwide will be responsible for developing the brand identity and strategy, creative designing, social media strategy and digital marketing, CRM  management, and other technical support for The Department of Fisheries, Government of  Andhra Pradesh.

The win is the result of a competitive multi-agency pitch.

The Department of Fisheries, Govt. of Andhra Pradesh, said, “4AM is a dynamic and innovative advertising agency, specializing in creative campaigns that captivate audiences and deliver measurable results. Their demonstrated creativity, passion, and expertise with government enterprises and public sector undertakings were key factors that led us to select them as our trusted partner in communicating our mission of responsible fisheries management and environmental conservation. We are excited to partner with the 4AM Worldwide team on this vital endeavour. We believe this partnership will  help us reach and engage with our stakeholders in new and impactful ways, advancing our efforts to protect and sustain aquatic resources for future generations."

Jonathan Sreekumaran, Chief  Business Officer, 4AM Worldwide, said, "We are absolutely thrilled to have been chosen as the agency of record by The Government of Andhra Pradesh’s Department of Fisheries. This is part of a slew of new businesses that the fabulous team at 4AM Worldwide are pulling off. This partnership represents an exciting collaboration between 4AM Worldwide and the Department of Fisheries, Andhra Pradesh who play a crucial role in ensuring the sustainability of our oceans and aquatic resources. Their efforts in environmental conservation help maintain the appeal of coastal destinations, which is essential for tourism-related businesses. We look forward to doing some impactful work with the  Department of Fisheries whose work is not just about protecting our oceans; it's about safeguarding the interests and livelihoods of business owners who depend on these valuable resources."

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