Zepto collaborated with Jasprit Bumrah to unveil a new campaign.
Conceptualised by L&K Saatchi & Saatchi, the campaign, named ‘Groceries delivered at Bumrah speed,' epitomises the essence of speed, rigour, consistency, and precision.
Bumrah said, "Zepto shares my passion for precision in every delivery, just as I strive for accuracy on the cricket field. It's an ideal synergy, and I'm genuinely excited to be a part of this journey".
This campaign marks the first time that Indian audiences will experience high-intensity SFX that rival the big screens of the cinema. Zepto and Bumrah have joined forces to redefine the boundaries of speed, just as Bumrah redefines the art of fast bowling with his unique sling action.
Viral Jhaveri, Chief Growth Officer, Zepto, said, "Our partnership with Jasprit underscores our commitment to pushing boundaries, achieving perfection, and delivering with speed, consistency and precision, much like Bumrah on the cricket field.”
Kartik Smetacek, Jt National Creative Director, L&K Saatchi & Saatchi, said, "Zepto and Bumrah is a marriage made in marketing heaven. On the face of it, having India's fastest bowler endorse a quick commerce brand seems obvious. So it was important the campaign used him in a way that was less than obvious. This film and the two to follow deliver on that, using Bumrah in a fresh, surprising, uniquely Zepto way."
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