Zee TV's singing reality show, Sa Re Ga Ma Pa returned with a fresh season in late August, making quite a stir on the back of its new promise of gratifying its best talent with week-on-week opportunities of releasing original singles via Zee Music .
Within barely 3 weeks of the season going on air, Sa Re Ga Ma Pa has stayed true to its promise and identified its first ‘OG’ singer of the week - West Bengal's Albert Kabo Lepcha.
Having judges Himesh Reshammiya, Neeti Mohan, and Anu Malik right from his auditions to the grand premiere with his singing, Lepcha seized the lifetime opportunity that millions of aspiring singers wait with bated breath for - He recorded a romantic ballad called ‘Mere Soneya’ and performed it Live on stage in an episode that had Madhuri Dixit as a special guest.
The original single was released through Zee Music Company and was available across all major streaming platforms.
Aparna Bhosle, Business Head, Zee TV, said, “Every aspiring singer, today, eagerly awaits that one big break where they release their own original single and are recognised globally. So when we revisited the format of Sa Re Ga Ma Pa for the new season, we introduced a new dimension wherein our best performing talent wins an opportunity to record a single to be released via Zee Music Co. every week. We're thrilled about the overwhelming response to the original single ‘Mere Soneya’ recorded by our contestant Albert. He is only the first amongst many of our contestants who will record their own singles this season. The platform remains committed to nurturing future music stars."
Anurag Bedi, Chief Business Officer, Zee Music, said, "We are extremely delighted to collaborate with Zee TV's Sa Re Ga Ma Pa for the Industry's first, never-seen-before OG voice initiative. Mere Soneya is a very sweet and romantic song, and with the kind of response we have been receiving, we can say it is connecting really well with the younger generation that loves ballads and romance as part of their music consumption choices. Contestant Albert Lepcha is indeed a very talented singer, in fact, within the first 24 hours his rendition was trending on YouTube and other platforms. We believe, just like his song, he will continue to grow in the industry. We congratulate Zee TV for unearthing and nurturing future talent in the industry and look forward to many such collaborations.”