Virat Kohli features in Luxor's new brand film for Lx Max Pen ahead of ICC Cricket WC

Luxor has unveiled a new brand film ahead of the ICC Cricket World Cup 2023, featuring their new brand ambassador, cricketer Virat Kohli.

The film showcases the Luxor Schneider Lx max pen, the first brand launch as part of the Luxor Schneider partnership, signed earlier this year.

The new Lxmax brand film opens in a school corridor, where a student is looking wistfully at an Achievers Wall of Fame. She wonders what it’ll take for her to get on the board. That’s when Kohli offers her the “mantra” for success (hard work and practice) and the ideal “yantra” (Luxor Schneider Lxmax for the longest and smoothest writing experience). Inspired by the “mantra” and armed with the “yantra”, we see the student enthusiastically go about her studies, as Kohli observes her progress and supports her preparation. The final shots reveal the “mantra” and “yantra” (Luxor Schneider Lxmax) worked successfully, as the student makes it to the Achievers Wall of Fame, much to the delight and excitement of Kohli and the student.

Pooja Jain Gupta, Managing Director, Luxor Writing Instruments, said, “Luxor Schneider Lxmax is the first of many brands that we’re launching in India as part of our partnership with Schneider Pen, Germany who is renowned for its engineering and design superiority globally. Our association with youth icon and cricket legend Virat Kohli as the new face of Luxor epitomises our shared commitment to the highest standards of performance and excellence. We are excited to bring this association alive through the launch of our first advertising film featuring Lx max and Virat which will go live soon.”

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