Van Heusen unveils premium wedding collection with new campaign

Van Heusen has launched a new campaign for its recently introduced premium wedding collection, Van Heusen Weddings.

With the Van Heusen Weddings campaign, the brand marks its entry into the premium wedding suits and blazers space.

As a brand synonymous with workwear for young professionals, Van Heusen has broadened its product portfolio to cater to the ever-evolving lifestyle of the modern consumer. With the Van Heusen Weddings campaign, the brand marks its entry into the premium wedding suits and blazers space.

Abhay Bahugune, COO, Van Heusen, said, “We are delighted to unveil our latest campaign, Van Heusen Weddings. At Van Heusen, we recognise that suits have transcended their traditional roles in corporate settings. This campaign signifies the launch of our premium ceremonial suits and blazers collection, tailored to the discerning consumer. The collection showcases unique colours, sophisticated embellishments, and premium fabrics, heralding a fresh interpretation of wedding attire.”

Mithila Saraf, CEO, Famous Innovations, said, “Van Heusen has always epitomised power and action, as symbolised by the Knight archetype. The brand had already carved a distinctive identity in workwear by embracing designs tailored for movement, flexibility and performance. In our effort to make an impact in the premium wedding attire segment, we sought to align the brand’s identity with a category that traditionally stands in stark contrast. Our solution lies in dynamically showcasing premium wedding wear, a departure from the conventional approach. Coupled with the distinctive Coffee Gold colour being introduced by the brand, this strategy ensures that Van Heusen distinguishes itself in the crowded wedding and special occasion market.”

Van Heusen Weddings campaign:

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