In a world where creativity knows no bounds, certain ads have transcended the ordinary, leaving a mark and reshaping the advertising landscape. Recognising the power of such campaigns, BestMediaInfo.com has curated a list of the top seven ad campaigns of the week.
This week, BestMediaInfo.com has curated work done Disney+ Hotstar, MTV, Suhana Masala, Cadbury Dairy Milk, Flair, Cleartrip and Mia by Tanishq.
1. Disney+ Hotstar campaign
As we inch closer to the beginning of the ICC Men’s Cricket World Cup 2023, the excitement is at an all-time high. Disney+ Hotstar, the official streaming partner for the tournament, released a new ad film as a part of their #FreeLoThodaJeeLo campaign. Conceptualised by the internal Disney+ Hotstar team and directed by Nikhil Rao, the ad film emphasises prioritising one’s own needs alongside those of one’s family.
MTV has launched a new campaign ‘MTV Question Marks’. MTV’s latest campaign takes a step to redefine the role of academic marks as the sole measure of success. Based on this insight and the pressure to score high marks, MTV Question Marks aims to open a sustainable dialogue between youth and their parents, who they consider as the first and the safest harbour for difficult conversations.
Suhana Masala has released a minute-long TVC to promote and launch its new category of spices range, specially curated for consumers in the Gujarat market. The brand has roped in Padma Shri Awardee Sarita Joshi and Gujarati celebrity Anjali Barot for this multi-media marketing campaign. The campaign is guided by Altivyst Advisors, designed by Sideways Consulting, and produced by Corcoise films.
As the excitement surrounding the upcoming ICC Men’s Cricket World Cup 2023 begins, Cadbury Dairy Milk has unveiled its campaign, #SitTogether. Co-created with Ogilvy India and Wavemaker, the campaign encourages people to transcend power divides and inequality by embracing the simple act of sharing their love for cricket.
Flair Writing Industries (FWIL) has launched its latest brand campaign, 'Bas Flair Aur Kuch Nahi' with Ranveer Singh. The campaign emphasises Flair Writometer’s ability to write for a long duration and rekindle the joy associated with writing.
Cleartrip, a Flipkart company, aims to change how Indians think of travel with its latest festive proposition by bringing back Flipkart’s ‘kidults’ for its TBBD campaign. By offering unbeatable travel deals and flexibility, the company will make travel an impulse adventure for travellers.
The festive campaign was conceptualised by Cleartrip's internal creative team.
7. Mia by Tanishq’s 'For the Star in You' campaign
Mia by Tanishq announced the unveiling of their new campaign, titled "For the Star in You," which was conceptualised and created with Famous Innovations, Bangalore. Alongside this, they are introducing the Starburst Collection for the upcoming festive season. The campaign has been conceptualised and created by Famous Innovations, Bangalore.
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