Sugar Cosmetics launches Pujo TVC featuring Prosenjit Chatterjee

Sugar Cosmetics has unveiled a new TVC featuring Prosenjit Chatterjee along with leading actors Tonni Laha Roy, Diya Mukherjee, and Aratrika Maity.

Chatterjee extends a unique opportunity to his fans to meet him this Pujo season, adding an extra dash of excitement to the celebrations.

The campaign is a mesmerising spectacle that unfolds against the backdrop of a beautifully lit Goddess idol, uniting people in the spirit of celebration. As the luminous goddess casts her radiant glow, a young woman stands before a mirror, becoming a canvas for the artistry of Sugar Cosmetics. Then, in a spellbinding twist, the charismatic Chatterjee makes a grand entrance, bearing Sugar Cosmetics goodie bags. The crowd gathers around him, captivated, as he generously distributes these treasures to the elated ladies.

Chatterjee said, ‘Collaborating with Sugar Cosmetics for this Pujo TVC has been nothing short of enchanting. The campaign truly encapsulates the essence of Pujo celebrations in every Bengali household.  I eagerly await meeting my beloved fans and revel in the festive spirit together. Sharod Praate Sugar-er Sathe!'

Kaushik Mukherjee, Co-Founder and COO, Sugar Cosmetics, said, ‘This TVC is an embodiment of the vivacious Pujo celebrations with your loved ones. Having everyone's beloved Prosenjit Chatterjee as part of this campaign is an absolute thrill. With this campaign, we want to reach out to every woman who believes in effortless beauty. Sugar Cosmetics aspires to make this festive season an extraordinary delight for all.”

Sugar Cosmetic campaign:

https://www.youtube.com/watch?v=4fMn2bAmwpM

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