Soch Apparels ropes in Deepak Mahnot as chief marketing officer

Soch Apparels has appointed Deepak Mahnot as its Chief Marketing Officer (CMO).

In his new capacity at Soch, Mahnot will spearhead the Brand Marketing, CRM, Visual Merchandising, PR, and Customer Experience initiatives, firmly establishing Soch as a leader in the women’s ethnic wear segment in India.

With over two decades of experience, Mahnot served as the Marketing Director for Vision Express India Operations for over 4 years before joining Soch.

Throughout his career, he held key leadership positions at various organisations like Reliance Infocomm, The Mobile Store, VLCC, and Babyshop (Landmark Group, Dubai).

Mahnot said, "I am excited to be joining Soch at such a crucial period, as the brand gears for the next phase of exponential growth. Soch has built a fantastic legacy and is among the most loved brands, constantly evolving with the women in India today. I look forward to helping Soch take the next step forward."

Vinay Chatlani, MD and CEO, Soch, said, “Deepak is a passionate marketer with diverse industry experience across various industries in retail, as well as a keen understanding of how to activate and drive the business with a strategic lens. We welcome Deepak to the Soch family, he will play a critical role in helping to shape the next chapter of Soch”

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