La Pink ropes in Akanksha Singhal as VP - Marketing and Brand

La Pink has roped in Akanksha Singhal as VP - Marketing and Brand.

Prior to joining La Pink, she was the VP - Marketing and Brand for Idam House of Brands, where she helped establish brands like Bella Vita Organic, Bevzilla, Brave Essentials, MeeSoGood, Petveda, Mix Cosmetics and The Shaperz, within her one year stint at the brand.

In her previous years, she has worked with Cheil Worldwide, DigitasLBi, Reprise Media and AkkiDokie Digital.

Singhal has worked with brands and projects across many industries including  Airtel, Maruti, Samsung, Axis Bank, Kotak Mahindra Bank, Coca Cola, Thums Up, Microsoft, Dabur, Reckitt Benckiser, Pernod Ricard, W for Woman, Wills Lifestyle, Monkey Shoulder, Mothercare, Bata, Jet Airways, Malaysian Airlines, The Man Company, Spice Group, Infocus, Meizu, HotSpot, Hero Group and many more.

Nitin Jain, Founder and CEO of the brand, said,  “I am truly excited to welcome Akanksha Singhal as part of the management for the brand. Her appointment as the VP - Marketing and Brand, marks a significant milestone in our journey, and I believe it will be instrumental in elevating La Pink to new heights. I am positive that Akanksha's wealth of experience in branding and marketing expertise will help establish our brand further, and make a mark in the industry. We are sure that Akanksha will play a pivotal role in the business’s growth.”

As the VP of Marketing and Brand, she will be responsible for analysing market trends to achieve La Pink’s growth objectives, overseeing brand consistency across all communication channels and collaborating with cross-functional teams to align marketing efforts. Her position is crucial in driving performance excellence while maintaining strong stakeholder relationships. As  VP, Singhal will play a pivotal role in shaping the company's future, making critical decisions, and fostering innovation within her domain.

Singhal said "I am absolutely thrilled to join La Pink as the newly appointed VP. I believe the brand has a lot of potential in bringing about a change in the skincare industry. My foremost goal is to seamlessly integrate myself into this dynamic team and hit the ground running, ensuring that the world knows about our efforts to initiate the “Swachh Bharat” movement for the skincare industry and eradicate beauty products that still use microplastics. I have ambitious plans for enhancing La Pink’s presence in the market and am excited to bring my industry insights to the table. My commitment is to add significant value to the company's journey, leveraging my experience and vision to propel La Pink to even greater heights."

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