L'oreal India spends Rs 1385.7 crore on advertising during FY23

Beauty brand L’oreal India has spent Rs 1385.7 crore on advertising in FY23. The company’s advertising promotional expense grew by 50.6%. The advertising promotional expense was Rs 919.7 crore a year before, according to the data accessed by business intelligence platform Tofler.

Total income of L'oreal India was Rs 4,993.61 crore for the financial year which ended on March 31, 2023.

This is the highest in the last five years, as it had reported Rs 3,738.69 crore in FY22 and Rs 2,858.37 crore in FY21. It was at Rs 3,461.41 crore in the pre-pandemic FY20 and Rs 3,274.44 crore in FY19.

Its net profit has increased 16.8 per cent to Rs 488.3 crore in FY23 and its revenue from operations went up 33.23 per cent to Rs 4,952.5 crore.

It had reported a net profit of Rs 418.1 crore and its revenue from operations was at Rs 3,717.1 crore for the financial year that ended on March 31, 2022.

L'oreal India's other income was also rose 83.8 per cent to Rs 41 crore for the financial year that ended on March 31, 2023.

Its total expenses grew 34 per cent to Rs 4,309.18 crore.

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