During the 5th India Today Conclave in Mumbai held on October 5, Kalli Purie, Managing Director, India Today Group, joined Sana, India's First AI anchor, to introduce a roster of AI anchors.
Representing diverse regions of India, these AI regional anchors are set to redefine how news is delivered and consumed.
On the concluding day of India Today Conclave 2023 in Mumbai, Kalli Purie took the opportunity to get Sana to introduce a diverse array of AI anchors: SAIli, AI Marathi news anchor for Mumbai Tak; AIshwarya, the Hindi anchor for UP Tak, Bharat Tak, and News Tak; NAIna, the Bhojpuri anchor on Aaj Tak 2; AIna, India's inaugural Bengali AI anchor on Aaj Tak Bangla; and JAI, English AI anchor on India Today TV, representing the global perspective.
Kalli Purie, Managing Director, India Today Group said, “For the first time in our group's 48-year history, we've taken a leap by creating an anchor from scratch rather than hiring one! These AI Anchors exemplify our unwavering commitment to always looking out for new tech that can enable our newsroom to deliver a richer faster more personalised news experience.
AI Anchor profiles
Aaj Tak now has AI anchor NAIna, who spearheads the Bhojpuri news segment on the Aaj Tak 2 digital platform. Across India, Bhojpuri-speaking audiences are known to be the raging group driving YouTube-based news consumption. Infused with an innate understanding of the language's nuances, AI Naina seamlessly captivates audiences, ensuring the delivery of Bhojpuri news with an amalgamation of authenticity and precision.
In a significant stride towards bolstering regional representation, the Mumbai Tak digital platform proudly presents SAIli, its first AI news reader, proficient in Marathi. Saili's eloquence and understanding of the regional flourish harmoniously resonate with the Marathi audience.
AI anchor AIshwarya brings cheer to the Hindi-speaking audience on News Tak, Bharat Tak and UP Tak. An embodiment of credible journalism and precision reporting, she effortlessly fosters a robust connection with the audience through her seamless news delivery with utmost accuracy.
Possessing absolute proficiency in Bangla and personifying the Bengali culture, AI anchor AIna establishes a compelling bond with viewers who seek news in their native tongue. Her accent, eye for detail, and cultural sensitivity establish an immediate connection with the audience of Aaj Tak Bangla.
JAI, the AI anchor, is at the helm of the English news spectrum analysis on India Today TV. His high-speed data analysis capability for churning out news content that resonates with its audiences nationwide and his innovative storytelling is highly captivating. His mastery of the language and the ease of communication make him dear to his viewers.