Ideosphere ropes in Ashraf Engineer as Head of brand strategy

Ideosphere, a brand strategy communications consultancy has appointed industry veteran Ashraf Engineer as brand strategy head.

With nearly three decades of expertise spanning journalism, PR, and business advisory, he is set to enhance Ideosphere's capabilities, reinforcing its commitment to delivering profound and high-quality strategic brand-building for its key clientele.

His professional journey includes journalism stints with the Bombay Times, Mid-Day and HT.

Engineer said, “Ideosphere's commitment to effective communication aligns seamlessly with my belief in its pivotal role for businesses. As we enter the next phase of growth, I am enthusiastic about contributing to the organisation's success by leveraging my experience to help  Ideosphere create possibilities through powerful communication. I've witnessed Ideosphere consistently achieve excellence in these arenas, delivering outstanding results over the past decade.  As it enters the next phase of this growth, I am excited to be part of it.”

Aniruddha Atul Bhagwat, CEO and Co-Founder, Ideosphere Consulting, said, "Industry hunger for sound strategic communications guidance is very high due to rapid landscape shifts and change in consumer sensibilities. Ashraf's perspective, derived from a distinguished body of work spanning challenging industries in both India and abroad, aligns seamlessly with Ideosphere's commitment to excellence. As we chart our path toward serving global markets and more profound industry impact,  Ashraf's appointment represents our commitment towards building cutting-edge teams. 

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