Denver has announced its latest brand campaign featuring the Bollywood actor Shah Rukh Khan aka SRK. The TV commercial features SRK grooving on the rhythm, while revealing his success secret with fans.
“His exceptional dance moves are already talk of the town and widely appreciated among fans. Fans are also seen recreating the dance steps and sharing on their social media handles. With SRK leading the way, Denver aims to add to the existing brand equity, while defying a new-age product ritual to engage with target audience and create a long-term brand-vibe,” said the company statement.
“Denver has always stood for elegance, style, and stalwart personality, and above all a spirit to work hard while striving for real success: qualities that resonate perfectly with Shah Rukh Khan's illustrious career. The choice of SRK as the face of Denver's latest campaign is a harmonious blend of two iconic entities, both synonymous with the essence of luxury and perfection, ahead of festivities,” the company statement added.
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