Chukde Spices appoints Karisma Kapoor as brand ambassador

Chukde Spices has roped in Bollywood actress Karisma Kapoor as its brand ambassador for the next two years.  Kapoor will be the exclusive face of the brand from August 2023 till August 2025.

Rajat Luthra, Director, Chukde Spices, said, “We are happy to have Karisma Kapoor as the brand ambassador of Chukde Spices. She is one of the finest actresses of Bollywood and has a great fan following across all age groups. We are sure this partnership will go a long way in driving the brand’s already established popularity across the world.”

Kapoor said, "Chukde Spices are an integral part of Indian cooking and have been serving us the most authentic Indian spices. Its wide variety of products covers all kinds of Indian cooking and is a ‘go-to-spices’ for households and hospitality chains. I am very glad to be part of this exciting brand story.”

Luthra spoke about a campaign by Chukde, “When everybody keeps talking about quality of the product, we felt that we needed to give a commitment to our customers and not just talk about quality. We came out with the campaign Saaf Nahin to Paisa Nahi. Everyone kept telling us that it’s a suicidal campaign since people can make false claims for money but we felt we needed to put our neck on the line and in case we can’t deliver the proposition then we don’t deserve the money from our customers. We are the custodian of money that we charge from our customers and we deserve the money only if we deliver on our promises. We are the only brand with such campaign in spices category. We did fairly well in conveying our message to our customers which made us their favorite brand over the years.”

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