Banijay Asia forays into live Entertainment

Banijay Asia has announced its foray into Live Entertainment and Special Events, with a pre-match entertainment ceremony at the India-Pakistan cricket match.

Produced and executed by Banijay Asia, and orchestrated by BCCI, the event, titled "A Musical Odyssey," took place at the Narendra Modi Stadium in Ahmedabad.

The evening, directed by Varun Gupta, comprised opening and a mid-innings act, witnessed Shankar Mahadevan, Arijit Singh, Sunidhi Chauhan, Neha Kakkar, Darshan Rawal and Sukhvinder Singh, who set the stage on fire with their chart-topping hits and melodious renditions.

Deepak Dhar, Founder and Group CEO, Banijay Asia and Endemol Shine India, said, "We are honoured and humbled to be part of a historic evening, by the Board of Control for Cricket in India (BCCI), and would like to thank the entire BCCI team for their confidence in us. This event marked the first foray for Banijay Asia into the ‘Live Entertainment’ space, an area which, with the support of Banijay Events, it hopes to grow. We believe in creating unique and unforgettable experiences, and this evening was a testament to our commitment to bringing home unforgettable entertainment experiences."

The news comes months after the global launch of Banijay Events, and Banijay’s acquisition of live entertainment specialist, Balich Wonder Studio. Banijay Events will look to partner closely with Banijay Asia in the region to expand its efforts in this space.

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