Bajaj unveils #RukeNahiToonteNahi campaign to promote its new mixer grinder range

Bajaj has launched a new campaign #RukeNahiToonteNahi to unveil its new range of Mixer Grinders right in time for the festive season.

The pan India multimedia campaign features the industry-first 'Military Grade Jars' and reiterates Bajaj’s promise of 'Built for Life'. The TVC film unveiling the latest mixer grinders is conceptualised by McCann Worldgroup India.

The campaign aims to drive a larger message of how the latest range of mixer grinders signifies durability and promises the required strength to wither any challenges.

Ashish Chakravarty, Executive Director and Head of Creative, McCann India, said, "We have unveiled an engaging campaign, reaffirming Bajaj’s “Built for Life” philosophy. Our brand film underscores the strength and resilience of these Military Grade Jars, showcasing their ability to effortlessly conquer daily grinding tasks – a reflection of the indomitable spirit of our lives, that remain steadfast in the face of all adversities."

Bajaj campaign:

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