AU Small Finance Bank unveils 'Soch Badlo aur Bank Bhi' campaign with Kiara Advani

AU Small Finance Bank (AU SFB) expands its brand campaign, Badlaav Humse Hai, under a tactical theme of "Soch Badlo aur Bank Bhi".

The campaign encompasses messaging across three distinct product themes - Savings Accounts, Current Accounts, and Video Banking for complete banking, each designed to empower customers with choice, convenience offered through technology led solutions.

L&K Saatchi & Saatchi is the creative agency of the campaign.

Actor Kiara Advani continues her association with AU Small Finance Bank.

The campaign features her as a solution provider towards banking-related matters, celebrating the ever-increasing empowered financial decision-making by women in India.

Uttam Tibrewal, Executive Director, AU Small Finance Bank, said, “Extending from our previous brand campaign 'Badlaav Humse Hai', which garnered immense appreciation and amplified AU SFB brand presence, we are delighted to launch this latest brand campaign. AU has always believed in capturing customers imagination and challenging the status quo to deliver what they actually desire. This new brand campaign reflects that ideology and is tailored to resonate with the evolving aspirations of our customers. Recognising the paradigm shift in role of women in financial decision making, we are elated to continue with Kiara Advani personifying our brand ethos. Our vision transcends beyond conventional banking—we are here to give complete banking through financial journeys that are convenient, accessible, modern, and attuned to the customers requirements. Our message is to empower every individual with banking like never before. The Soch Badlo, aur Bank Bhi campaign celebrates that change that redefines banking.”

Paritosh Srivastava, CEO, L&K Saatchi & Saatchi and Publicis Worldwide India, said, "AU Small Finance Bank has had an incredible journey over the last six years and gained the trust of millions. It’s the largest SFB in the country. Our philosophy of being the agent of change in the banking industry is at the heart of our success. This campaign builds on the philosophy of ‘Badlav Humse Hai’ and highlights the superior quality of AU Bank’s products which are designed keeping the consumer pain points in mind. It also urges consumers to question their banking choice. AU SFB is already a respected bank. Now, we have to build a powerful brand that will resonate with millions of Indians and transform their banking experience.”

AU Small Finance Bank campaign:

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