Anup Soni warns off and CID solve the mystery to catch the boAt killer

boAt announced the launch of its festive ‘Killer Deals’ campaign featuring TV show characters from CID and Crime Patrol, as well as Indian cricketer Hardik Pandya. The 360-degree campaign showcases boAt’s wide range of products at attractive discounts.

The campaign commences with a film starring Pandya on a film set. In a comical turn of events, the set is suddenly swarmed by police officers in a raid. Initially puzzled, Pandya soon realises that they are not after him but are, in fact, on a mission to apprehend the "Killer" deals available on boAt products.

The campaign's second film takes viewers on a nostalgic journey as it features beloved characters from the iconic Indian crime shows CID and Crime Patrol. The tectives embark on a quest to catch a killer, only to discover that the true "Killer" in question is none other than the irresistible deals on boAt products.

In addition to these exciting films, boAt has collaborated with various content creators and tech-reviewers who have joined the "Killer" deals saga, creating content that adds to the campaign's infectious spirit.

Aman Gupta, Co-Founder and CMO, boAt, said, “We are excited to launch our festive ‘Killer Deals’ campaign featuring iconic characters like ACP Pradyuman from CID, Anup Soni from Crime Patrol, and Indian cricketer and boAt brand ambassador Hardik Pandya. This campaign is a bold and inventive strategy to highlight our "Killer Deals" with a touch of delightful humour during this festive season. We are confident that this campaign will resonate with our target audience and turn the spotlight on festive deals.”

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