Amazon Ads introduces GenAI-powered image-generating feature for digital marketers

Amazon Ads has introduced a beta version of a generative AI-powered image generation feature, aimed at assisting digital advertisers in simplifying the creation of engaging ad visuals.

Amazon Ads has introduced this feature to a limited group of advertisers initially and intends to expand its accessibility gradually.

In a March 2023 survey conducted by Amazon, approximately 75% of advertisers expressed that they face difficulties associated with crafting ad creatives and selecting an appropriate creative format as their primary obstacles.

Colleen Aubrey, the Senior Vice-President of Amazon Ads Products and Technology, expressed the company's dedication to "streamlining the advertising process" and delivering tools that enhance the effectiveness of ads with minimal effort from advertisers.

The image generation feature powered by generative AI assists brands in showcasing their products within real-life settings, thereby enhancing ad performance.

Advertisers can select their product within the Amazon Ad Console, click the "Generate" button, and the tool harnesses generative AI to generate an array of lifestyle and brand-specific images derived from product information.

These images can be refined through concise text prompts, and numerous iterations can be rapidly generated for A/B testing purposes.

As per Amazon, incorporating lifestyle contexts can lead to a substantial increase in click-through rates, potentially raising them by up to 40% when compared to traditional product images.

The introduction of an AI-driven image generator comes after Amazon's recent incorporation of generative AI descriptions and customer review summaries.

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