Sunil Chhetri, Captain of the Indian Football Team, teams up with a new audio brand ACwO.
Supporting the launch, and featuring Chhetri, AcwO’s maiden brand film showcases its core vision, ‘Ab India Khelega’.
ACwO aims to empower and elevate consumers’ lifestyle, powered by innovative technology.
“Honouring Chhetri's number 11 jersey, ACwO is gearing up to introduce an extraordinary lineup of 11 TWS earbuds, each boasting more than 11 features,” the company statement added.
With the strategic launch in the midst of the festive season, ACwO will also roll out a cross-media campaign to create awareness of the brand, and its offering, by leveraging Chettri’s popularity and fan base.
Chettri said, “It’s always nice to be associated with a brand that is proudly made in, and for India. ACwO is doing some fantastic things on the tech and lifestyle front and through this association, I am keen to see and be a part of all that comes out from the ACwO stables.”
ACwO campaign:
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