9th edition of India Affiliate Summit commences

The India Affiliate Summit (IAS) commenced its 9th edition on October 11, 2023, at Gurugram.

The conference organised by the Internet and Mobile Association of India (IAMAI) in collaboration with vCommission, powered by Valueleaf, brought to you by Shoogloo, in association with Admitad and Admattic, brought together on one platform stalwarts of the performance marketing ecosystem, and leading brands of the industry.

Srikanth Bureddy, Co-Founder, Valueleaf Group, moderated a panel discussion titled "Making Affiliate Marketing the Top Choice for Marketers." Panelists, including Parul Bhargava, Co-Founder and CEO of vCommission, and Neha Kulwal, Managing Director APAC and India, Admitad, delved into discussions on strategies to position affiliate marketing as the priority choice for today's marketers.

Bhargava said, “Having begun as an affiliate, I can affirm that affiliates are exceptional online entrepreneurs, adept at turning efforts into substantial gains. It's vital we emphasise affiliate marketing over mere performance marketing as it offers informed purchases through extensive content while potentially yielding returns. On the flip side, it enhances website conversion rates significantly.”

Bureddy said, "Digital marketing, propelled by affiliates, is the catalyst that propels brands to success, boasting unparalleled ROI. In this ever-evolving landscape, affiliate channels shine brightest, surpassing all other marketing avenues. A multi-million-dollar industry, affiliate marketing stands as a testament to its effectiveness. My two guiding mantras: Showcase your worth unapologetically, and unveil the unseen for brands, all while fostering patience—a key to our triumphs."

Kulwal said, “I believe in unwavering transparency with clients, a principle underpinned by investments in advanced technology. In my early endeavours, establishing transparent communication posed a significant challenge with clients. Presently, our focus is on delivering value enhancements to brands, fostering trust through clarity in attribution. A critical aspect of our mission involves the ongoing education of marketers and partners to ensure a thriving ecosystem.”

The session culminated with the launch of a thought leadership report titled India Affiliate Marketing: The 2023 Primer, produced jointly by IAMAI and KANTAR. The report provides a holistic picture of how the strategy of Affiliate Marketing is poised to pay rich dividends and contribute meaningfully to the sales of companies.

The spotlight session "You had me at ROI" shed light on the highest ROI Channel for brands in India. This engaging session was led by Rohan Bhargava, Co-founder of CashKaro and EarnKaro, providing attendees with invaluable insights into optimising returns on investment.

Distinguished speakers who addressed other spotlight sessions on day one included Harini Surendran, New Business Sales at Google India; Thomas Smale, Founder and CEO of the global M&A advisory firm, FE International; and Antoine Szczot, CEO of Net Business, among other notable figures.

Key speakers set to grace day two of the summit include Nitin Sethi, Joint President, Chief Digital Officer- Consumer Businesses, Adani Group;  Vinay Kumar, Director AI, Microsoft; and Anil Pandit, Senior Vice-President, Lead- Precision (Programmatic), India, Publicis Media, among others.

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