Zee News and Bzinga collaborate to bring interactive quiz experience to viewers

In a partnership that promises to elevate the realms of knowledge, entertainment, and engagement, Zee News has teamed up with Bzinga.

The collaboration allows citizens to leverage their General Knowledge and seize opportunities to win rewards conveniently from the comfort of their homes, at any time of the day.

The much-anticipated quiz made its entrance on Zee News on September 19.

The primary concept behind introducing QR codes on Zee News Channel has been encouraging viewers to play and win while watching the latest news reports, by answering fun, engaging and generally known questions. It serves as a catalyst for sparking curiosity, enhancing general knowledge, and promoting lifelong learning among citizens.

Aditi Mallick, Marketing Leader, Bzinga, said, “At Bzinga, we are passionate about making the pursuit of knowledge not only accessible but also enjoyable. By marrying the trusted news reporting of Zee News with the interactive and engaging world of Bzinga's games and quizzes, we aim to inspire a new era of informed and enlightened citizens. We envision a future where knowledge enrichment is a reward in itself.”

Piyush Rajgarhia, Business Head and Founder, Bzinga, said, “Our collaboration with Zee News is driven by innovation. This partnership with Zee News represents our vision to revolutionize how individuals engage with media, fostering knowledge and entertainment through a forward-thinking approach.”

Anindya Khare, Marketing Head of Zee Media, said, "In today's era of information abundance, we seize the opportunity to elevate our viewers' daily experience by seamlessly integrating learning into their routines. We firmly believe that this collaboration will redefine media dynamics, extending beyond reach to cultivate inquisitiveness, broaden horizons, and forge deeper connections with our viewers."

Abhay Ojha, CEO, Zee Media, said, "The union of Zee News and Bzinga symbolizes our endeavour to redefine the media landscape. We are not just expanding our reach; we are expanding minds, nurturing curiosity, and creating more informed and engaged citizens. Our goal is to provide our viewers with an enriching experience that combines the latest news updates with interactive learning and entertainment.”

Furthermore, Bzinga has partnered with esteemed brands such as Infinix, Zoomiez, Kica Active, Skate Supply India, Myntra, and Skullcandy as its gifting partners. These collaborations will present winners with exclusive offers, further enhancing the gaming experience.

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