Zee 24 Taas announced a Janmashtami special program, ‘Govinda - re – Gopala’, which will go on air on Thursday, September 7, 2023, from 10 am onwards.
The special program will allow citizens to witness the essence of this festival and its significance in Maharashtra, featuring prominent celebrities who will join in the celebrations, as per company statement.
Zee 24 Taas stated that the on-ground reporters of Zee24 Taas will be covering the festival's essence from various locations across the state of Maharashtra.
The company stated that the program will not only explore the spiritual importance of this festival, but also provide an in-depth glimpse into how people or devotees across the state of Maharashtra come together to celebrate this auspicious day, emphasising the unity and devotion that Janmashtami fosters.
Nilesh Khare, Editor, Zee 24 Taas, said, "Janmashtami is a time when our nation comes together to celebrate the divine birth of Lord Krishna. Mumbai epitomises a spirit of resilience and unwavering togetherness. 'Govinda - re - Gopala' is our way of bringing this celestial beauty of Janmashtami closer to our viewers, allowing them to partake in the joy and devotion that Janmashtami embodies. We invite our viewers to join us in this celebration of unity, faith, and the enduring legacy of Lord Krishna. We hope this program will reinforce the cultural richness and spirituality that define our nation."
Abhay Ojha, CEO, Zee Media Corporation, said, "At Zee Media Corporation Limited, we believe in fostering connections with our viewers through the celebration of our cultural heritage.'Govinda - re - Gopala' is a testament to this belief, offering an immersive experience into the vibrant and soulful celebration of Janmashtami in Maharashtra. This program is a reflection of our dedication to providing not just news but also cultural enrichment. Join us as we take you on this mesmerizing journey of faith and joy, and let's collectively celebrate the enduring legacy of Lord Krishna."