Viacom18 bags Indian Super League's exclusive media rights

Football Sports Development (FSDL) announced Viacom18 Media as the ‘new home of Indian Football’ for the 2023-24 and 2024-25 seasons. 

Viacom18 will be the exclusive media rights holder for ISL, India’s football league, across digital and linear TV platforms.

The 10th season of the Indian Super League will kick off on September 21 at the Jawaharlal Nehru Stadium, Kochi, with a clash between rivals Kerala Blasters FC and Bengaluru FC.

The telecast will be available for football fans in multiple languages keeping in mind the diverse audience of the league, and will also be streamed free on JioCinema.

Football Sports Development spokesperson, said, “We are pleased to have Viacom18 as our media rights partner for the Indian Super League. When we set on our journey of ISL, we had the vision to revolutionise the Indian football ecosystem. As we enter our 10th year of growing football in India, it is great to associate with a partner who shares the same vision and believes in growing the consumption of football in the country. Viacom18’s proven record and impact in offering a fan-first football experience to the Indian audience, starting with the FIFA Football World Cup, makes them the best partner as we enter the next decade of growing Indian football.”

Viacom18 Media Spokesperson said, “Winning the streaming and broadcast rights to the ISL is a big step forward for us in the direction of building a glittering stable of footballing action. The ISL has led the resurgence of Indian football in recent years and coming on board with the league as the exclusive media partner enables us to contribute to the development of the sport in the country. We believe this is an exciting time in Indian football and through our extensive presentation of the league we aim to stoke a renewed interest in the heart of every Indian football lover.”

ISL Season 10 will kick off at prime time of 8:00 PM, with double headers starting at 5:30 PM. 

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