Sony Pix unveils Desi Hollywood for multilingual experience

Sony Pix has launched ‘Desi Hollywood’ to redefine the cinematic experience by adding a regional flavour to Hollywood titles.

Sony Pix stated that this entertainment segment is dedicated to movie lovers who wish to watch their favourite movies in the language of their choice.

The prime-time property at 9:00 pm will give viewers access to Hollywood titles dubbed in Hindi, Tamil, and Telugu, besides English.

‘Desi Hollywood’ offers a curated collection of popular Hollywood titles but with an Indian touch.

Sony Pix stated that viewers will be offered 24 exciting titles in the genres of action, creature-feature, adventure, and horror.

Tushar Shah, Chief Marketing Officer and Business Head – English Cluster and Sony AATH, Sony Pictures Networks India, said, “Desi Hollywood reinforces our commitment to offer viewers a unique and unparalleled entertainment experience. It brings the best of both worlds, allowing audiences to indulge in Hollywood’s finest in the language of their choice. We believe that our viewers will thoroughly enjoy this exciting new offering."

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