Skechers becomes official sports footwear partner of Indian Olympic Association for Asian Games 2023

Skechers announced its association with the Indian Olympic Association (IOA) as the Official Sports Footwear Partner of Indian Olympic Association for the Asian Games 2023.

The partnership underscores Skechers' unwavering dedication to supporting athletes and promoting a culture of excellence in sports.

The Asian Games will be held in Hangzhou, China from September 23, 2023, to October 8, 2023.

Skechers said that as the Official Sports Footwear Partner, Skechers plays a pivotal role in empowering the Indian contingent with its innovative footwear that offers comfort and performance to all levels of athletes.

Skechers gave the athletes specially designed branded kits and provided Skechers Performance footwear to 10 chosen athletes as a sign of the company's dedication to athlete comfort and performance for the Asian Games 2023, as per company statement.

Rahul Vira, CEO, Skechers Asia, said, "We are honoured to partner with the Indian Olympic Association for the Asian Games 2023. At Skechers, we are committed to supporting elite athletes and enthusiasts with innovative products that help them reach for their best, and this collaboration was a natural extension of that commitment. We look forward to supporting Team India on their journey to excellence."

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