Singapore Tourism Board ropes in Lim Kean Bon as Area Director, India, South Asia, and Africa

The Singapore Tourism Board (STB) announced the appointment of Lim Kean Bon as Area Director, India, South Asia, and Africa.

He will succeed Raymond Lim as the India market lead based in New Delhi, leading STB’s promotion, and travel trade engagement activities in Northern and Eastern India to sustain and grow affinity for Singapore from leisure travellers, as per company statement.

Bon will also be responsible for business development efforts to secure visitorship across India to Singapore in the Cruise and Meetings, Incentives, Conventions and Exhibitions (MICE) segments. He will ead his team in engaging consumers in other regional markets like Bangladesh and South Africa. 

Bon started his career in the Singapore public service as an urban planner in Singapore’s city planning authority. He joined the STB infrastructure planning and management division in 2015 and subsequently moved on to the SECB team in 2017.

Prior to taking on the STB New Delhi leadership role, Bon led STB’s Lifestyle Precinct Development team from 2020 to 2023.

GB Srithar, Regional Director, India, Middle East, South Asia and Africa (IMESA), said, "We extend a hearty welcome to Kean Bon as he joins our dynamic team. I believe Kean Bon’s leadership in driving experience development for a leisure precinct and his past tenure in the Singapore Exhibition & Convention Bureau (SECB) places him in good stead to take on this role in STB New Delhi, particularly in this pivotal moment of anchoring Singapore as the premier lifestyle and business destination for Indian travellers.”

“Kean Bon takes over from Raymond Lim, who has returned to Singapore, after 4 years in India. He had built strong relationships with the travel trade, the MICE fraternity and steered many innovative consumer engagement projects. We thank him for his leadership in the STB Delhi office and wish him the very best in his next assignment in Singapore,” he further added.

Bon said, "I am excited to join the STB IMESA team and look forward to building on the good work and strong partnerships forged by my predecessor Raymond. Together with my team in New Delhi, we will continue our efforts to promote Singapore and inspire the Indian audience with the sheer breadth of vibrant experiences the city has to offer for leisure and business travellers.”  

Info@BestMediaInfo.com