SBI Life has joined hands with the Board of Control for Cricket in India (BCCI) as one of the official partners for the BCCI Domestic and International Season 2023-2026.
SBI Life has signed a 3-year deal with the BCCI and their partnership will begin with the upcoming three-match ODI series against Australia, starting September 22, 2023.
Roger Binny, President, BCCI, said, “We are thrilled to announce our partnership with SBI Life as the official partner of BCCI for both domestic and international cricket. SBI Life has been one of the torchbearers in the insurance sector and we are looking to build a solid partnership to take Indian cricket forward.”
Ashish Shelar, Treasurer, BCCI, said, “Our collaboration with SBI Life underscores our commitment to cricket's grassroots development and our dedication to providing the best possible experience for our fans. We're looking forward to a successful innings together.”
Devajit Saikia, Joint Secretary, BCCI, said, “We extend a warm welcome to SBI Life as they join us in shaping the future of cricket in India. We're excited about the possibilities this partnership brings to the world of sports. Together, we'll script new success stories and celebrate the spirit of the game.”
Ravindra Sharma, Chief of Brand, Corporate Communication and CSR, SBI Life Insurance, said, “In the context of sports in India, cricket as sport has unfailingly united our nation over the years and BCCI’s undeniable role in nurturing the sport across the length and breadth of the country is well respected. As a brand driven to make a meaningful connect with the consumer, SBI Life’s association as the official partner of BCCI with its undisputed reach and impeccable credibility is a marketer’s delight. We look forward to leveraging SBI Life’s association with BCCI to establish a deeper connect with the consumer and impress upon the need for insurance as an enabler for individuals to pursue their dreams. We sincerely hope the visibility offered by the sport will go a long way in spreading awareness about the importance of insurance and furthering the national agenda of ‘Insurance for all’ by 2047.”
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