Rahul Dravid plays Amitabh Bachchan's role from Deewar in Farmley's latest ad films

Farmley has launched the second phase of its ongoing campaign 'Healthy ko Rakhe Healthy'. 

The campaign features Rahul Dravid playing an iconic avatar highlighting the brand's wide range of healthy snacking offerings and the need for choosing adulteration-free premium dry fruits and nuts.

The film features ‘The Wall’ of cricket enacting some unforgettable dialogues in a creative reversal: Aaj inke pass badam hai, kismish hai, pista hai, walnut hai, anjeer hai, kaju hai, peri- peri makhana hai, tumhare pass kya hai… The video wraps up with Dravid visibly amazed saying “aur bhi hai?”

Dravid said, “Farmley's assortment of healthy snacking products derived from their signature dry fruits, reflects the essence of a balanced and healthy life. Farmley truly delivers what it promises & enhances the experience for both the producers & customers, by establishing deep back-end linkages and eliminating the involvement of middlemen at each stage of the supply chain.”

Aman Gupta, Head-Marketing, Farmley, said, “We feel that Rahul’s integrity, dependability, and trustworthiness, perfectly embody the values that Farmley stands for. Our ‘Healthy Ko Rakhe Healthy’ campaign is about sharing the importance of keeping the purity of dry fruits & nuts intact. While the first film talks about ‘No Kishmish Mein Mishmish, No Anjeer Mein Anjaan.’ the second film talks about our wide range of 100+ healthy snacking options that we have curated from our signature dry fruits. We are sure the audience would love seeing the coming together of two iconic worlds as Rahul is revealed in a never seen before avatar.” 

Healthy Ko Rakhe Healthy TVC 1:

Healthy Ko Rakhe Healthy TVC 2:

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