Prega News unveils new products to support women throughout their motherhood journey

Prega News has unveiled a new range of products designed to support women and enhance their entire journey of motherhood.

Bollywood actress Sonam Kapoor was present at the event to unveil the new range of products. 

The event highlighted the importance of early pregnancy detection for ensuring the well-being of expectant mothers and their babies. It also enlightened the audience about the wide array of unbranded products available in the market that provide inaccurate and unreliable results.

The brand launched 6 new products in three different pregnancy phases

For the Pre-Conception Phase, the brand introduced Ova News Ovulation Detection Kit, PregaHope Preconception Tablet and PregaHope Fertility Lubricant.

For during Pregnancy or Pre-Natal Phase, the brand introduced Prega News Advance and Prega News Value Pack.

For Pre-Natal and Post Pregnancy the brand introduced PregaHappy Anti Stretch Mark Cream.

The company’s decision to expand the product comes from the novel idea of empowering women to make informed choices and consider health as their main priority. The launch marks the recognition of Prega News as the ‘Expert Pregnancy Care Solution Partner’ to provide complete reproductive care, as per the company statement.

With this, the brand has also altered its logo to mark the transition.

The event was attended by more than 60 prominent mom influencers, including well-known TV celebrity moms such as Kishwer Merchant, Anita Hassanandani Reddy, Mahhi Vij, Pooja Banerjee, and others, the statement added.

It also sheds light on the critical importance of early pregnancy detection for ensuring the good health of both mothers and babies. 

Kapoor said, “Motherhood is a beautiful journey, and it starts with the joy of knowing you are pregnant. I understand how crucial it is to have a reliable and accurate pregnancy detection tool in the middle of anticipation and excitement of pregnancy. Prega News has been a trusted pregnancy detection partner for countless women for last 13 years and I am elated to be a part of this collaboration. We are not only celebrating motherhood but introducing a range of products that will empower women on their path to becoming mothers. It is an honour to be associated with Prega News, a brand that has been a cornerstone of maternal care in India for over a decade. I extend my heartiest wishes to them to become an expert pregnancy care partner."

Joy Chatterjee, Associate Vice-President, Sales and Marketing, Mankind Pharma, said, “Prega News has been consistently trusted by millions of women in the pregnancy detection category. We are truly excited about the new product expansion and the positive impact it will have on expectant mothers. The products have been crafted finely following years of research to ensure a smooth pregnancy journey at every stage whether it is pre, during or post-phase. With the expansion of these new products, we aim to enhance the overall experience for to-be mothers. We are quite optimistic that by offering these solutions, we strive to develop a deeper connection with the community of mothers we serve”.

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