Pidilite launches new campaign highlighting Fevicol Glue Drops' instant bonding power

Pidilite Industries has unveiled its new digital campaign (DVC) for Fevicol "Glue Drops" – a drop adhesive that promises to redefine the way you decorate and adhere things.

The campaign showcases the humorous story of 'Bittoo's' post-birthday party disaster, where decorations stuck with regular tape leave the walls in ruins.

The campaign highlights the importance of using Fevicol Glue Drops for a smarter and cleaner way to decorate.

The campaign not only underscores the extraordinary bonding capabilities of Fevicol Glue Drops but also celebrates the limitless creativity and precision that these drops bring to crafting, modelling, and repairing projects.

Kashyap Gala, Senior Vice-President - Arts and Crafts Division, Pidilite Industries, said, “At Pidilite, we are always looking ahead, and Fevicol Glue Drops is a testament to our forward-thinking approach. This groundbreaking adhesive product is poised to redefine the category. While the campaign begins with decoration space as one of its uses, the versatility of this adhesive caters to countless temporary sticking needs. The campaign will go live across multiple digital touchpoints and will be complemented by a strong influencer component as we showcase the many use cases of this truly disruptive innovation."

Piyush Pandey, Chairman of Global Creative and Executive Chairman, Ogilvy, India, said, "Fevicol, the mother of all adhesives, keeps looking for need gaps to fulfill them with innovative products. This time, it's Fevicol Glue Drops that do the job better than ordinary tape without leaving any marks. The ad captures the use of Fevicol Glue Drops in a day-to-day situation in a fun way, providing an easy demonstration with interest value for the family."

Fevicol glue drops campaign:

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