PhonePe SmartSpeakers introduces celebrity voice feature with Amitabh Bachchan

PhonePe has announced the launch of celebrity voice feature on its SmartSpeakers in collaboration with the actor Amitabh Bachchan.

As per the company statement, The new feature will allow PhonePe SmartSpeakers across India to validate customer payments in Bachchan’s distinct voice.

The celebrity voice feature is currently available in Hindi and English, with plans to roll this out for other languages in the future. 

Vivek Lohcheb, Head-Offline Business, PhonePe, said, “We are delighted to launch a unique celebrity voice feature for our SmartSpeaker for merchant partners across India. Mr. Bachchan’s voice has an instant and universal recall, and it resonates with millions of Indians across the country. Being a popular Indian app used by one in four Indians, we believe this collaboration will further elevate the popularity of the PhonePe SmartSpeaker for merchants and customers alike.”

Here’s a step-by-step guide on how merchants can enable this new feature from their PhonePe for Business app.

1) Open the PhonePe for Business App

2) Go to the SmartSpeaker section on the home screen

3) Under ‘My SmartSpeaker’, click on ‘SmartSpeaker Voice’

4) Choose Shri. Amitabh Bachchan’s voice in the preferred language

5) Click on ‘Confirm’ to activate the voice

6) Device gets rebooted with the updated language in Mr. Bachchan’s voice within a few hours

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