PepsiCo India expands Kurkure flavour range with Sizzlin' Hot launch

PepsiCo India has expanded the flavour spectrum of its snack brand Kurkure with the launch of Kurkure Sizzlin' Hot.

PepsiCo India stated that the new flavour is inspired by the globally loved Flamin' Hot platform and offers a differentiated and irresistible flavour experience by fusing ‘chilli ka tadka’ with Kurkure's crunch.

As per the company statement, Kurkure Sizzlin' Hot is loaded with a punch of roasted red chilli, with every bite leaving a lingering heat sensation with the perfect chatpata crunch of Kurkure.

Aastha Bhasin, Category Lead-Kurkure, PepsiCo India, said, “The launch of Kurkure Sizzlin' Hot is a testament to our commitment to constantly innovate and provide Indian consumers with the most flavourful snacking experiences. As a brand that celebrates the use of spices, our latest offering is an ode to the extreme teekha lovers of India. The all-new Kurkure Sizzlin’ Hot really packs in a punch and offers everything the Indian consumer craves for. Get ready for an ultimate ‘teekha’ experience that brings a sensational hit of chilli with Kurkure’s chatpata crunch!”

Kurkure Sizzlin' Hot is now available at INR 10 and INR 20 across all retail and e-commerce platforms in India, with INR 5 packs available in selected regions.

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