Optimum Nutrition announced its support for Indian cricketer Rishabh Pant through its new campaign, ‘aa raha hoon’.
Optimum Nutrition stated that the campaign celebrates Pant's dedication and resilience, as he aims to make a stronger comeback to the sport, following the injuries that kept him on the sidelines over the past year.
This campaign sheds light on the athlete's remarkable journey, highlighting his commitment, mental toughness, and physical recovery, as per the company statement
Satyavrat Pendharkar, Managing Director, Glanbia Performance Nutrition India, said “We stand by our athletes in good times, and difficult times. We partnered with Rishabh Pant in 2021, not only because he is an exceptional cricketer but because he is also a role model for millions of young Indians. We are proud that Optimum Nutrition could play a small part in enhancing his performance and assisting him in reaching his maximum potential on the field. Our commitment to standing by Rishabh throughout his journey is unwavering, and we eagerly anticipate his return to the field to showcase his exceptional abilities."
Pant said, “'I look forward to continue my partnership with Optimum Nutrition. Just as nutrition plays a vital role in my cricketing journey, I believe in the importance of fuelling our bodies with the best. With Optimum Nutrition by my side, I'm confident in taking my performance to the next level and achieving new milestones on the field.”
Aa raha hoon campaign: