News Tak crosses 10 mn YouTube subscribers milestone: India Today Group

India Today Group’s digital-first channel, News Tak, has crossed the milestone of one crore (10M) YouTube subscribers.

The channel has further expanded its online presence with a newly launched website: www.newstak.in.

India Today Group said in a statement, “This achievement of reaching 1 crore subscribers accentuates the channel's focus on providing top-notch news coverage spanning politics and trending topics.”

The website will report news about national politics. In the past one year Tak group of channels has moved to native platforms in various geographies like Mumbai, Uttar Pradesh, MP, Rajasthan, Gujarat and Chhattisgarh.

“We live in an era where information travels at the speed of light, and in this digital age, knowledge is the currency of our time. For News Tak, our mobile-first news channel, to hit this milestone is really special. There has been an internal competition on who would among all our 23 Tak channels hit the 10 million mark first. I am happy it’s News Tak because it was the first Tak channel we launched. The competition amongst the others now intensifies. Watch this space”, remarked Kallie Purie, Vice-chairperson, India Today Group.

Vivek Gaur, CEO, Tak channels and The Lallantop, India Today Group, said, “We had more than 348 million page views & 3.27 billion video views on YouTube in the last quarter alone. With the launch of the website, www.newstak.in, we will further strengthen our portfolio.”

He added, “Our aim is to keep our viewers and readers informed about the latest happenings in the country. The launch of the New Tak website is a part of our effort to reinforce the trust of the viewers who have supported us on this journey.”

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