Neeraj Chopra becomes JSW Group's brand ambassador

JSW Group announced Olympic and World champion, Neeraj Chopra as its official brand ambassador.

This partnership includes an association with JSW businesses like Steel, Cements, Paints and other Group businesses.

Chopra, recently became the first Indian to win a Gold at the World Athletics Championships, bagging the feat in Budapest. Besides his Olympic and world championship golds and the Diamond League title, Neeraj Chopra is also an Asian Athletics Championships (2017), Asian Games (2018) and Commonwealth Games (2018) champion.

JSW Group said in a statement, “From the inception of Neeraj's remarkable journey, JSW has stood as a steadfast pillar of belief and support. From scouting his exceptional talent to facilitating his holistic growth, JSW is proud to have played a pivotal role in supporting Neeraj’s golden journey. The JSW Group’s support has over the years extended beyond the playing field, aiding his recovery at the Inspire Institute of Sport and ensuring he remains at the pinnacle of his physical form.”

Parth Jindal, Founder of JSW Sports, said, “We continue to believe in Neeraj's extraordinary capabilities, not only as an athlete but also as a beacon of inspiration. His journey resonates with our ethos of pushing boundaries and redefining limits. We are happy to add another significant dimension to our relationship with him.”

Chopra said, “I’ve been a part of the JSW family for a few years now, and the relationship we have shared has been special. It is an honour to now be named brand ambassador for the Group and its companies. The manner in which JSW has supported Indian sport and us athletes is truly remarkable and the work they have done in this field is an example. I am grateful and proud to represent all that they do in nation-building.”

This association echoes JSW Group’s belief in the transformative power of sports as a unique marketing platform.

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