Acko has launched its new ad campaign ‘Health Insurance ki Subah ho Gayi Mamu’for its Health Insurance product- Acko Platinum Health Plan.
Acko brings back two iconic characters of Munna Bhai and Circuit. Directed by Rajkumar Hirani, the campaign titled "Health Insurance ki Subah ho Gayi Mamu" sees Sanjay Dutt and Arshad Warsi reprise their original roles and question the current Health Insurance system.
Ashish Mishra, EVP- Marketing, Acko, said, "Munna and Circuit have always challenged the status quo in their unique style. This fits perfectly with what we have also been trying to do at Acko. While building the product, we genuinely focused on simplifying health insurance and removing all the pain points that customers have to face. We are grateful to Mr. Hirani for bringing his unique style of storytelling of explaining complex issues easily, to this ad campaign. We would also like to thank our partners at Leo Burnett, who have worked tirelessly to bring this to life."
The whole campaign does complete justice to the two characters and brings alive their chemistry and iconic banter, as per the company statement.
The series of ad films will focus on educating the audience on zero waiting period, 100 %bill payment, the benefits of providing full disclosures of ailments for a stress-free claim process, and ease of filing claims.
Vikram Pandey, National Creative Director, Leo Burnett India, said, "This was one of those ideas that everyone thought was fantastic but unachievable. Munna-Circuit helping people by challenging the age-old norms of the Health Insurance category seemed perfect. But getting Sanju, Arshad, and Raju Hirani to create the next episode of the Munna Bhai series, that too for an advertising campaign, seemed impossible."
"Luckily, in Acko, we have a brave marketing team that works with us as partners. They pulled all the stops to make this happen. When we got the trio together, they were equally excited to be back again. It was the most amazing shoot I have been part of. Watching their chemistry play out was an absolute treat for a Bollywood buff like me. I am sure the audience will enjoy it as much as I did. Bole toh maja aane wala hai, maamu!” he added.
Zero Waiting Period:
100% Bill Payment:
Solid Wala Health Insurance:
Acko Se Top Up:
Scan and Claim:
Director | Raj Kumar Hirani
Associate Producer | Zahra Kachwala
Production House | Prodigious, MD - Varun Shah
Ashish Mishra | EVP Marketing
Nitin Khanna | Senior Director Marketing
Sanjeev Reddy | Assistant Manager Marketing
Agency: Leo Burnett, Mumbai
Dheeraj Sinha | CEO-Leo Burnett South Asia and Chairperson - BBH India
Rajdeepak Das | CEO & Chief Creative Officer, South Asia
Vikram Pandey | National Creative Director
Abhimanyu Khedekar | Executive Director
Ashish Sharma | Executive Creative Director
Sagar Parab | Associate Executive Creative Director
Shailee Mehta | Associate Vice President
Raghav Swamy | Associate Vice President - Strategy
Ryan Carlo | Brand Services Director