Mamaearth's Ashish Mishra joins Clensta as Co-founder and CBO

Personal care brand Clensta has appointed Ashish Mishra as Co-founder and Chief Business Officer (CBO).

Mishra has experience of almost two decades. At Mamaearth, he headed the General Trade, Modern Trade, HORECA, Institutional, International and alternate and Salons businesses.

Previously, he’s also worked at Reliance, Tata Group, VLCC, and Russian Medicom.

The company said in a statement, “At Clensta, he will head the retail and online sales channels, along with playing a significant role in driving the growth of the International, Institutional, and Alternate channels thereby enhancing the brand’s reach and presence across markets.”

“I am excited to be given this opportunity to work closely with Puneet and his talented team. IIT Delhi-backed Clensta has already disrupted the personal care space with its customer-centric approach and innovative offerings and I am confident that together, we will scale this brand to greater heights in the years to come,” said Mishra, Co-Founder and Chief Business Officer, Clensta.

“We are thrilled to have Ashish on board who will add tremendous value to Clensta with his experience as an industry leader for almost 20 years. His rich experience and proven track record of scaling D2C businesses make him an invaluable addition to our team. More than anything, he shares Clensta’s vision to disrupt the personal care landscape in India and across the world through our range of effective, unique and affordable products. Clensta has so far worked on owning the product value chain and with Ashish on board, we are looking at a hockey stick growth by owning the distribution value chain” said Puneet Gupta, Founder, Clensta.

Clensta recently joined hands with the actress Parineeti Chopra as an investor, partner and brand ambassador.

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