KKCL's Killer brand forays into kids wear category; launches brand campaign

Kewal Kiran Clothing Limited (KKCL), the parent company of Killer brand, announced its foray into the kids' wear category with the launch of a clothing brand – Junior Killer under its flagship brand – Killer.

The brand – Junior Killer offers clothing for kids starting from the age of 4 years up to 16 years, while the brand Killer will continue to offer products for 16 years and above.

Junior Killer has clothing for boys – Casual, Sports and Classic.

As part of the announcement, the company also presented the brand tagline – “this is us' for Junior Killer with the launch of the brand’s social media handles on X, Instagram, Facebook and YouTube.

The company also plans to roll out its mass marketing campaign that will go live on Junior Killer’s X, Instagram and Facebook in-showroom displays and other mediums in a phased manner.

As part of the launch, KKCL also rolled out a new television campaign for Junior Killer with the tagline  – this is us.

Shot in Amsterdam, the TVC captures the energetic spirit of super confident kids of today and highlights the functionality of Junior Killer apparel in their everyday lives. Targeted at all age groups, the TVC will be aired across all ATL and BTL mediums as well as on popular social media channels such as YouTube, Instagram, Facebook and others.

Hemant Jain, Joint Managing Director – Kewal Kiran Clothing, said “We have built an incredible relationship with fashion lovers since exclusively launching our flagship brand – Killer in the year 1989. The loyal customer that we have built over these years now like their children to have a similar aesthetic and reflect their lifestyle. With a strong background in branded apparel manufacturing, we have decided to flex our creative muscles and introduce a brand-new children’s clothing brand – Junior Killer. This launch reflects KKCL’s goal of creating a truly curated lifestyle brand that will enable us to create our own market share in the kids-wear category as well. We have a strong nationwide, loyal dealership network that will be proud to introduce Junior Killer to their customers as every fabric is carefully handpicked to ensure comfort and style. I am confident that Junior Killer will further establish our flagship brand Killer and will become a sought-after full lifestyle brand in the Indian high-street fashion segment.”

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