Nissan announced its 8th consecutive year of partnership with the International Cricket Council (ICC) as the official sponsor for the ICC Men’s Cricket World Cup 2023.
The event will take place in India from October 5 to November 19, 2023, and will feature the Nissan Magnite as the Official car of the World Cup.
Nissan said, To celebrate and commemorate its enduring partnership with the International Cricket Council (ICC) and embrace the festive cricket season with great enthusiasm, Nissan Motor India has introduced the all-new Nissan Magnite KURO Special Edition.
Nissan is also promoting the tournament Trophy Tour, currently on a journey across multiple cities in India, with the introduction of a 3D trophy in malls.
The initiative is designed to engage cricket enthusiasts by offering them exclusive access to the World Cup trophy, allowing them to capture 360-degree images with this iconic symbol of cricket excellence.
Rakesh Srivastava, Managing Director, Nissan Motor India, said, "Nissan is pleased to be the Official partner of all ICC tournaments and is delighted to have the Big, Bold, Beautiful Nissan Magnite as the Official car of the ICC Cricket World Cup 2023. It is a proud moment for Nissan to introduce the Nissan Magnite KURO Special Edition in commemoration of its 8th year partnership, for this tournament Nissan will engage with multiple activities with millions of cricket fans on their deep passion for strengthening its bonds, especially in India where cricket is a festival.”
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