For the 15th consecutive year, Big FM has affirmed its exclusive radio partnership for the celebrations of Lalbaughcha Raja.
With Union Bank of India as the presenting sponsor and co-powered by Finolex Pipes and Ather, this initiative under the tagline ‘Bajega Band Aur Baaja, Big FM Phir Karvayega Big Darshan of Lalbagh Cha Raja’, brings the grandeur and devotion of this event closer to millions of listeners.
During the grand 10-day celebrations, Big FM's RJs will be broadcasting live from Lalbaug, fostering engagement with devotees, organisers, officials, and avid listeners alike.
The excitement will be further amplified with celebrity appearances alongside the RJs.
Big FM has also released a song sung by Brijesh Shandilya. This composition has been brought to life by Big FM RJs – RJ Vrajesh, RJ Rani, RJ Abhilash, and RJ Dilip.
Sunil Kumaran, COO, Big FM, said, “Lalbaughcha Raja holds a special place in the hearts of Mumbaikars and our longstanding partnership exemplifies our commitment to bringing this divine experience closer to every home. Now, in our 15th year of this initiative, we are thrilled to continue to personalize the sacred experience for our listeners and devotees. With various on-ground, digital and on-air activities planned, we aim to unite hearts of all devotees and create a memorable celebration that reflects the essence of Lalbaughcha Raja."
The radio network will provide live coverage of the Visarjan, providing listeners with real-time updates through a helicopter ride.