Viacom18 secured exclusive media rights for the BCCI international and domestic matches for September 2023-March 2028.
As per Anil Jayaraj, CEO, Viacom18 Sports, winning the broadcast rights along with digital is an extension of Viacom18’s strategy as it will continue to serve affordable content to viewers as they migrate from linear TV to digital screens.
He added, “Live sports consumption in India has sharply pivoted towards digital, and winning the global digital rights will help us further fuel this ascendancy. The landmark rights, therefore, come with a great responsibility of enhancing viewers’ experience of Indian cricket like never before.”
The network won both the Indian sub-continent and global television and digital rights for the next five years for a cumulative figure of Rs 5,963 crore. The rights were secured through the BCCI’s invitation to tender e-auction process held on August 31.
Jayaraj went on to say, “We would like to thank the BCCI for conducting a transparent and efficient e-Auction process.”
The addition of BCCI international and domestic cricket includes international men’s, and women’s matches, and domestic competitions like the Ranji Trophy, Duleep Trophy, Deodhar Trophy, and Syed Mushtaq Ali Trophy, among others.
The network’s portfolio includes sports properties like IPL, WPL, Olympics 2024, SA20, Major League Cricket (MLC), Ultimate Table Tennis (UTT), NBA, Diamond League, World Athletics Championships Budapest 2023, MotoGP, LALIGA, Ligue1, Serie A, BGIS (E-Sports), Abu Dhabi T10, FIFA World Cup Qatar 2022™, and top BWF events.